Research Shows That Product Review Sites Are Losing Ground to Ecommerce and User-Generated Content Websites
According to a recent analysis by digital marketing firm like seo paragon Amsive, Google’s search results have substantially altered in the last 12 months. The survey found that product review and affiliate marketing websites are becoming less prominent, while e-commerce and user-generated content websites are becoming more apparent.
This is a thorough examination of the results and their implications for internet companies should these patterns persist.
Top Search Results Are Mostly E-Commerce Sites
The survey discovered a notable rise in the number of e-commerce websites showing up in the top search results for various commercial queries. Online merchants are now primarily shown by keywords that formerly returned results from affiliate and product review websites. As an illustration:
• Bird Feeders: woocommerce seo services sites now occupy all 10 spots, displacing a number of last year’s product review websites.
• Laptops: All e-commerce websites now make up the top 10, with several of them showing up more than once.
• Towel Warmer: Several listings on large e-commerce sites, such as Amazon and Walmart, entirely replace affiliate websites in the top results.
Rise in User-Generated Content Reddit, Quora, and YouTube are just a few of the platforms where user-generated content (UGC) may be found in the top results for different queries. This pattern is particularly apparent for lengthier search terms, where UGC sites show up more often, such as “toys for 2-year-old boys.”
Effect on Affiliate Sites and Product Reviews
This shift in search results has made product reviews and affiliate websites less accessible for many commercial queries. Although Google hasn’t explicitly stated that material from product reviews is “unhelpful,” the data suggests that recent changes have greatly harmed these sites.
Consequences for Digital Marketing Techniques
Product review and affiliate websites would need to reconsider their approaches in light of these developments to maintain their traffic and exposure. The research authors Silvia Gituto and Lily Ray advise spreading traffic sources by participating in online forums, starting podcasts, promoting content on social media, and making videos.
Implications for Websites
This is a chance for e-commerce or websites off page seo services to increase their exposure and traffic. By promoting more user-generated content and consumer feedback on their websites, they may profit from this change. Conversely, affiliate and product review websites may need to adjust their approaches. One way to offset the loss of Google search traffic may be to start podcasts, promote oneself on social media, create films, participate in online forums, and so on. Sustaining success will probably require adjusting to these developments, particularly by adding more user-generated material.